Moz Blog Guide: Find Moz's Official Blog & Resources

Looking for the “SEOmoz blog”? You’re in the right place. SEOmoz rebranded to Moz, and the official blog now lives at the Moz Blog.

This page orients you to Moz’s blog ecosystem—Blog, Whiteboard Friday, Beginner’s Guide, and Moz Academy—so you can get to the right resource fast.

Overview

“SEOmoz” is the company’s legacy name. The brand officially rebranded to Moz in 2013, and the blog you’re seeking is the Moz Blog at https://moz.com/blog.

This guide clarifies the SEOmoz-to-Moz transition and shows you how to choose between the Moz Blog, the Beginner’s Guide, Whiteboard Friday, and Moz Academy. You’ll also get direct routes for learning, subscribing, and browsing.

Because Google ships multiple ranking system updates each year, staying current matters for both beginners and practicing SEOs. You can track major changes on Google’s official Search ranking updates page: https://developers.google.com/search/updates/ranking. Below, you’ll find a fast orientation, best starting points, and a curated “best-of” set to bookmark.

What is SEOmoz today? A quick history and where the blog lives now

SEOmoz is now Moz. The company changed its name in 2013 to reflect a broader mission. You can read background on the transition here: https://en.wikipedia.org/wiki/Moz_(marketing_software).

Practically, that means the “SEOmoz blog” you remember is the Moz Blog. You’ll find the latest posts at https://moz.com/blog.

The search landscape has also evolved. In 2024, Google introduced AI Overviews. They can change how and where certain informational snippets appear in results; see Google’s announcement: https://blog.google/products/search/ai-overview/.

As you explore Moz content, expect fresh coverage that accounts for changes like AI Overviews, core updates, and evolving ranking systems.

Legacy naming sometimes appears in older posts or links. If you come across references to “SEOmoz” or the community-driven “YOUmoz,” look for those articles in the Moz Blog archives or via on-site search. Most historical content you’re after now lives within the Moz Blog structure.

SEOmoz vs Moz: brand rebrand and redirects explained

What changed: the company name and brand identity moved from “SEOmoz” to “Moz.” The public-facing home switched to Moz’s current domain and navigation.

What didn’t change: the mission to make SEO easier and the continuity of the blog as the central publishing hub. In practical terms, when you’re looking for articles, guides, or Whiteboard Friday videos you once associated with SEOmoz, search and browse on Moz. Most legacy links and references route you there today.

The official Moz Blog, Beginner’s Guide, and Whiteboard Friday at a glance

Moz publishes in three core formats that serve different needs and timeframes. The Moz Blog is your ongoing feed for news, tactics, and deep dives across SEO disciplines. The Beginner’s Guide is a structured curriculum that builds fundamentals chapter by chapter. Whiteboard Friday is a long-running video+post series that explains concepts visually and concisely—ideal for fast comprehension.

Moz Blog: Timely updates, how‑tos, and opinions for all levels; best for staying current and exploring topics in depth.
Beginner’s Guide to SEO: A start-to-finish foundation; best for newcomers or teams standardizing baseline knowledge.
Whiteboard Friday: Visual explanations and frameworks; best when you want concept clarity in 10–15 minutes.

How to navigate the Moz (formerly SEOmoz) blog faster

To get speed-to-value, start at the Moz Blog homepage for the latest. Then filter by topic or series to focus your feed.

Use on-site search to jump straight to subjects like “technical SEO,” “local SEO,” or “keyword research.” Scan publish dates to ensure freshness.

For recurring angles—like Whiteboard Friday, Local SEO, Technical SEO, or Strategy—browse series and category hubs. Then save your favorites.

If you prefer to receive updates automatically, subscribe by email or add the blog’s RSS feed to your reader. You can also build your own “Moz Blog archive” by tagging or bookmarking key categories in your browser. That makes it easy to revisit topic-specific collections.

Browse by topics and skill level

If you know your focus area, browsing by topic and matching to your level saves time. Beginners should look for fundamentals; intermediate and advanced readers should target diagnostics, frameworks, and case studies.

Local SEO: Google Business Profile, reviews, and Maps visibility; beginners start with GBP setup and basics, pros dive into troubleshooting and multi-location tactics.
Technical SEO: Crawling, indexing, site speed, and structured data; beginners learn crawlability and sitemaps, pros tackle log files, JavaScript SEO, and schema at scale.
Content and on-page strategy: Search intent, titles/meta, internal linking; beginners master title/description fundamentals, pros optimize templates and E-E-A-T signals.
Analytics and measurement: KPI selection, reporting, and attribution; beginners define goals and baseline metrics, pros build dashboards and testing plans.

Find the Whiteboard Friday archive

The fastest route is to search for “Whiteboard Friday” on the Moz Blog, then filter or sort by date to work from latest to earliest. To find episodes by topic (e.g., “link building,” “keyword research”), add your topic to the search or use a search engine with the query: site:moz.com/blog "Whiteboard Friday" + [topic].

Save episodes to a reading list or bookmark folder so you can revisit frameworks as you implement.

Subscribe options: email and RSS

If you want updates to come to you, email and RSS are the simplest paths. Pick one or both based on where you prefer to read and how you archive references.

Email: Get new posts and featured roundups in your inbox; benefit—easy to scan and share with teammates, with no extra tools required.
RSS: Add the Moz Blog feed to your reader; benefit—centralize updates from Moz alongside other trusted sources and filter by topic or keyword in your app.

Best starting points by goal

Different goals call for different starting lines. If you’re new to SEO, a structured foundation beats scattered tips. Practicing SEOs should prioritize timely updates and technical depth. Local businesses benefit from focused guidance on Google Business Profile and Maps.

New to SEO: the core guides to read first

Build your baseline with Moz’s flagship curriculum, then supplement with a couple of foundational posts to cement concepts and vocabulary quickly.

Start here: Moz Beginner’s Guide to SEO — https://moz.com/beginners-guide-to-seo
Then search the Moz Blog for “SEO fundamentals” or “on-page SEO basics” to reinforce titles, meta descriptions, and internal linking.
Watch a Whiteboard Friday overview on “crawlability” or “search intent” to translate theory into mental models you can act on.

Practicing SEOs: timely updates and technical deep dives

Use the Moz Blog to track search changes, SERP features, and AI/Search intersections. Prioritize technical diagnostics to improve crawl, indexation, and site speed.

When Google updates ranking systems, sanity-check your assumptions against official guidance here: https://developers.google.com/search/updates/ranking. Combine news with evergreen frameworks—like log-file analysis or structured data fundamentals—to improve resilience across updates.

Local businesses: resources for Google Business Profile and Maps

Focus on posts covering Google Business Profile (GBP) optimization, review management, and local pack rankings. Include troubleshooting for suspensions or duplicate listings.

For expectations and prioritization, refer to Google’s official local ranking factors—relevance, distance, and prominence—outlined here: https://support.google.com/business/answer/7091. Pair those principles with Moz’s practical checklists to drive measurable improvements in calls, directions, and reviews.

Curated “best of” SEOmoz/Moz posts to bookmark

If you want a dependable starter set, organize your bookmarks around three pillars: keyword research, on-page/technical, and links/measurement. This mix gives you strategy, execution, and feedback loops in one place.

As you work through them, annotate key takeaways and cross-link related concepts. For example, note how internal linking supports keyword themes.

Keyword research and competitor analysis

Begin with how to define your audience and map intent, then expand to SERP analysis and competitor gaps. Use the Moz Blog for playbooks and examples. Revisit these periodically as your market changes.

Seed to topics: Build a “keyword universe” from audience pain points, modifiers, and topical clusters.
SERP reading: Analyze search intent and results types to pick the right content formats.
Gap analysis: Compare your ranking footprint to competitors to prioritize high-ROI targets.
Prioritization: Score keywords by opportunity, difficulty, and organic CTR to focus sprints.

On-page and technical SEO fundamentals

Get the basics right first, then graduate to scalable technical improvements. Each topic below has strong primers and follow-ups across the Moz ecosystem.

Crawlability and indexing: XML sitemaps, robots directives, and resolving canonicalization.
Titles, meta, and URLs: Align with intent, optimize for CTR, and keep structures consistent.
Structured data: Implement schema for rich results and disambiguation; validate before shipping.
Site performance: Improve Core Web Vitals and monitor templates rather than one-off pages.

Links, authority, and measurement

Understand authority and link quality, then establish measurement habits that tie efforts to outcomes. Moz’s explainers and case studies help you evaluate tactics and track impact.

Link earning basics: Create linkable assets, pitch ethically, and focus on relevance.
Authority signals: Grasp how reputable coverage and topical fit influence rankings over time.
Measurement: Define KPIs, build dashboards, and attribute results to content, technical, and off-site work.

How the Moz blog compares to other SEO learning paths

The Moz Blog keeps you current with ongoing analysis and tactics. The Beginner’s Guide gives you a structured foundation you can complete in sequence.

Moz Academy adds instructor-led or self-paced courses and certifications. It’s helpful for teams that need hands-on exercises, exams, and a credential.

Many practitioners blend these: use the Beginner’s Guide to establish baseline proficiency, the Moz Blog and Whiteboard Friday to stay sharp, and Moz Academy to formalize skills or upskill teammates.

Blog vs. Beginner’s Guide vs. Moz Academy: which to use when

If you have 1–2 hours per week and want to stay current: Moz Blog + Whiteboard Friday.
If you’re starting from scratch or onboarding a teammate: Beginner’s Guide to SEO, end to end.
If you need structured practice and a credential: Moz Academy course paths and certification.
If you’re preparing for a specific initiative (e.g., site migration): Pair targeted Moz Blog deep dives with a relevant Moz Academy module.

Alternatives and complementary sources for staying current

Augment Moz with primary sources and a small set of credible references. Start with Google’s official documentation and developer guidance to ground your understanding. Then use a handful of industry analyses to compare perspectives and spot patterns without overloading your feed. Primary reference: Google Search Central docs and blog — https://developers.google.com/search

To evaluate credibility, look for transparent methodology, clear dates, citations to primary sources, and author expertise. Also seek a track record of corrections when guidance changes.

Editorial quality, authorship, and update cadence

Moz’s authorship signals—bylines, bios, and links to professional profiles—help you assess expertise directly. Posts include publish dates (and update notes when relevant). Reputable articles cite or align with primary sources like Google Search Central or peer-reviewed research where applicable.

When you’re scanning the Moz Blog or the broader SEO blog ecosystem, favor content with explicit examples, data, and reproducible steps.

You can verify freshness by checking dates and scanning for references to recent Google updates. Follow outbound links to confirm claims. For ongoing relevance, bookmark series and evergreen explainers, and revisit them after major updates to refresh your approach.

How Moz ensures accuracy and freshness

You can apply a quick quality check to any post before you rely on it. Look for alignment with primary documentation and evidence that the author has practiced what they’re teaching.

Dates and updates: Confirm a recent publish or update date and skim for context on changes.
Citations: Follow links to Google docs or other primary sources to validate claims.
Author expertise: Review the bio for hands-on experience, datasets, or repeatable case studies.

How to cite and repurpose insights responsibly

When sharing insights from Moz posts in internal docs or client deliverables, attribute the author and piece with a link. Include the publish or update date, and summarize the context in your own words.

If you reuse visuals or frameworks, credit the source directly beneath the asset and link back to the original post. This preserves clarity for your readers and respects the work that underpins your recommendations.