SEO
April 15, 2025

SEO Packages 2025 Guide: Pricing & How to Choose

Choosing SEO packages is a budgeting and risk decision, not just a service list. This guide explains pricing, deliverables, timelines, and a practical way to compare vendors so you can invest with confidence.

Quick Summary: What You’ll Learn

If you’re short on time, here’s the gist of SEO packages today. You’ll see typical monthly costs, what’s included vs excluded, and how to pick a package that fits your goals and resources. You’ll also get scorecard criteria, contract clauses to protect your investment, and 2025 tactics for AI Overviews and zero-click searches.

Expect plain-language checklists, realistic timelines, and examples for local, ecommerce, and B2B. Use the frameworks to scope, compare, and set expectations before you sign.

What Is an SEO Package?

An SEO package is a defined bundle of activities, deliverables, and reporting delivered on a monthly retainer or fixed project to improve organic visibility and revenue. Good packages cover technical health, content, on-page optimization, link acquisition, and analytics, with clear scope and cadence.

Packages exist because most organizations need predictable cost and output for ongoing work. The best ones connect tasks to outcomes—rankings, traffic quality, and conversions—not just hours. Use the inclusions and exclusions below as your quality baseline.

Core components: technical, on-page, content, links, reporting

A solid package should align to the core pillars of SEO and make the cadence explicit. Look for these inclusions:

  • Technical SEO: audits, crawl/index fixes, Core Web Vitals, mobile readiness, schema setup.
  • On-page optimization: keyword mapping, meta and header updates, internal links, image alt text.
  • Content strategy and production: briefs, outlines, copy for priority pages and blogs/resource hubs.
  • Link acquisition and digital PR: outreach to relevant, editorial sites; brand mentions and unlinked citations.
  • Local SEO (when relevant): Google Business Profile optimization, citations, local landing pages.
  • Analytics and reporting: GA4 and Search Console setup, dashboards, monthly analysis with next steps.

These are the levers that reliably improve search performance. Make sure the vendor defines volumes (e.g., pages optimized per month) and acceptance criteria so you can verify work quality.

Ask for example briefs, audit samples, and reporting dashboards to see how insights translate into actions. If any pillar is missing or vague, you’ll likely struggle to hit goals or diagnose issues.

What’s usually excluded (and why it matters)

Scope gaps create hidden costs and frustration. Ask vendors to explicitly exclude the following to prevent scope creep:

  • Web development implementation beyond light fixes: large dev tasks should be separately estimated.
  • Paid media and CRO testing: complementary but distinct work streams with different skills and tools.
  • Content design assets (custom graphics/video): include only if specified with volumes and formats.
  • Translation and localization: international SEO needs dedicated budget for language and market nuances.
  • Reputation management and social media: outside organic search scope unless clearly tied to SEO goals.
  • Guaranteed rankings: unethical and not feasible; look for KPIs tied to qualified traffic and conversions.

Clarity on exclusions forces an honest conversation about total cost of ownership and timelines. It also prevents “gotcha” change orders that slow delivery and damage trust.

Where exclusions affect dependencies (e.g., dev backlog or design time), note who owns what and typical lead times. Document these in the SOW so prioritization and trade-offs are transparent. The result is cleaner governance and fewer surprises mid-engagement.

Types of SEO Packages (and Who They’re For)

Different businesses win with different scopes. Match package type to your model, market, and internal resources to avoid overbuying or under-resourcing. Below are the common archetypes and when they fit best.

Local SEO packages

Local SEO packages focus on ranking in Maps and localized organic results for service areas or storefronts. They’re ideal for SMBs, franchises, and multi-location brands looking to drive calls and visits.

  • Core scope: Google Business Profile optimization, NAP consistency, citation building, local page creation, review strategy, and local link/civic partnerships.
  • Implementation details: service-area page templates, location page schema (LocalBusiness), and GBP post cadence tied to promotions.
  • Typical fit: single-location shops, home services, healthcare, legal; multi-location brands need governance and location data hygiene.

For local, proximity and prominence matter. Consistent listings and localized content deliver the fastest wins. Expect early movement from GBP optimization and reviews, followed by steady gains from location pages and local links.

Multi-location brands should standardize templates and enforce data accuracy across directories to avoid duplication issues. If you operate in competitive metros, budget for ongoing reviews and community partnerships to strengthen local authority.

Tie reporting to calls, direction requests, and booked appointments to prove value.

Ecommerce SEO packages

Ecommerce SEO packages target category and product pages and the technical challenges of large catalogs. They suit DTC brands, marketplaces, and retailers with meaningful organic revenue potential.

  • Core scope: faceted navigation handling, crawl budget control, structured data for products, category (PLP) and product (PDP) content, internal linking, and merchant center/ratings integration.
  • Implementation details: noindex for thin facets, canonicalization strategy, inventory-driven sitemaps, and review schema compliance.
  • Typical fit: catalogs over 100 SKUs, seasonal collections, or brands competing on non-brand discovery.

Ecommerce success depends on scalable templates, search intent-aligned copy, and clean architecture. Prioritize category pages for discovery and PDP enhancements for conversion.

Use automation for inventory flux. Align schema and feed data so ratings and price show consistently across SERP surfaces. Monitor crawl paths and parameter rules to prevent index bloat that dilutes equity. Measure by category revenue, assisted conversions, and non-brand share growth.

B2B/Enterprise and custom SEO packages

Complex organizations need SEO that integrates with long sales cycles, multiple stakeholders, and governance. These are right for B2B SaaS, multi-brand enterprises, and international sites.

  • Core scope: information architecture, topic clusters, lead-quality mapping, RevOps alignment, advanced reporting, and search intent by lifecycle stage.
  • Implementation details: multilingual/international SEO (hreflang), subdomain vs subfolder decisions, SSO/SPA crawling, and change management.
  • Typical fit: B2B SEO packages serving MQL/SQL goals, enterprise SEO packages with custom workflows, and executive reporting.

Expect deeper stakeholder management, formal SLAs, and a roadmap that balances quick wins with foundational architecture. Coordinate with product marketing and sales enablement to target evaluative and comparative queries.

For SPAs and gated content, plan crawl paths and preview alternatives so key pages are discoverable. International rollouts require localization workflows, market research, and governance to avoid cannibalization.

Tie performance to pipeline and segment by market, product, and lifecycle stage.

SEO Package Pricing Models and Typical Ranges

Cost is driven by competition, scope, and resourcing. Use the models and ranges below to anchor your budget and compare proposals on equal footing.

The right model should match your growth horizon, internal bandwidth, and need for flexibility. Think in quarters for momentum, but insist on monthly clarity for accountability.

Retainer vs project-based vs hourly: pros and cons

Choosing a pricing model shapes speed, flexibility, and accountability. Compare them like this:

  • Monthly retainer: predictable budget, ongoing momentum, SLA-backed cadence; best for compounding growth.
  • Project-based: fixed scope and deliverables, clear start/finish; best for audits, migrations, or redesigns.
  • Hourly: hyper-flexible and task-based; good for small ad hoc needs, but weak on strategic accountability.
  • Hybrid retainer + project: stable monthly work with project add-ons for spikes (e.g., migrations).
  • Performance incentives: optional bonuses tied to qualified KPIs; avoid pure pay-for-rank structures.

For most organizations, retainers deliver compounding results and cleaner governance. Projects are ideal for foundational resets, while hourly support fills gaps when you have strong in-house execution.

Hybrids work well when large events (e.g., launches) create temporary workload peaks. If you consider incentives, base them on qualified outcomes like revenue or MQLs, not vanity rankings. Whatever you choose, lock in cadence, deliverable volumes, and change control in the SOW.

What drives cost: competition, site size, goals, and resources

Prices rise with competitive markets, larger sites, and ambitious goals. Four inputs determine your total spend:

  • Market and competition: saturated SERPs and national targets need more content and links.
  • Site size and complexity: faceted ecommerce or international sites require more technical throughput.
  • Goals and speed: aggressive timelines raise content and outreach volumes.
  • Internal resources: in-house content or dev can lower agency hours; zero internal resourcing increases costs.

Align budget to the gap between where you are and where you need to be within your target timeframe. If your market is crowded, expect higher link and content velocity to break through.

Complex architectures increase QA, coordination, and testing time, which drives hours. Ambitious targets compress timelines, so plan for stacked workstreams and more senior oversight. Where you have internal strengths, use them to contain costs and keep agencies focused on leverage.

Sample monthly ranges by tier (Starter, Growth, Pro) and scenario

Use these 2025 benchmarks for planning; actuals vary by region and industry:

  • Starter (SMB/local): $1,000–$2,500/month. Single-location GBP focus, foundational on-page, 1–2 content pieces.
  • Growth (mid-market/ecom): $3,000–$7,500/month. Content engine (4–8 assets), technical backlog throughput, outreach.
  • Pro/Enterprise: $8,000–$25,000+/month. Architecture, international, digital PR, cross-team integration.

Scenario anchors:

  • Local services: $1,500–$4,000/month depending on metro competition and locations.
  • DTC ecommerce: $4,000–$12,000/month depending on SKU count and link needs.
  • B2B SaaS: $5,000–$18,000/month depending on deal size, content depth, and RevOps integration.

Budget for tools and content production separately if not included (GA4, GSC are free; crawling, briefs, design add costs). Compare proposals by normalizing for deliverable volume, seniority mix, and required in-house effort.

Ask vendors to price optional add-ons (e.g., migrations, PR sprints) so you can plan for spikes. When in doubt, start with a pilot quarter that proves throughput and impact before scaling. Revisit budgets quarterly as competitive dynamics and internal resources shift.

Deliverables by Tier: What You Actually Get

Deliverables should be concrete and time-boxed so you can track progress. Use these tier baselines to evaluate proposals.

For each tier, confirm monthly volumes, acceptance criteria, and who owns implementation to avoid bottlenecks. Then tie each deliverable to leading indicators and business outcomes.

Starter: audits, GBP, quick wins, baseline content

Starter packages prioritize fixing critical blockers and creating assets that move the needle fast. Expect:

  • Technical and content audit, prioritized roadmap, and implementation of high-impact fixes.
  • Google Business Profile optimization, citations, and 1–2 local landing pages.
  • On-page refresh for priority pages and internal link improvements.
  • 1–2 content pieces per month targeting bottom/mid-funnel queries.
  • Monthly dashboard and action-focused commentary.

This tier suits early-stage sites and small local businesses seeking steady, low-risk gains. Focus on closing glaring gaps (indexing, metadata, GBP) before scaling content.

Keep the scope narrow but crisp so you see early wins within 30–90 days. Use reporting to validate traction and to decide whether to graduate to a higher tier. Document repeatable processes so future work scales smoothly.

Growth: content engine, technical backlog, digital PR/outreach

Growth packages build consistent momentum and authority. Expect:

  • Content production at scale (4–8 assets/month) with briefs, internal links, and promotion.
  • Ongoing technical tickets: Core Web Vitals, schema, pagination, and crawl optimization.
  • Digital PR and outreach for relevant, editorial links and brand mentions.
  • Conversion support: metadata testing, FAQ blocks, and search-to-landing alignment.
  • Strategy reviews each quarter with roadmap updates tied to KPIs.

This tier fits brands ready to compete for non-brand discovery and compound traffic quality. Establish a thematic calendar aligned to demand, product launches, and seasonality.

Track content from brief to publication to promotion to ensure each asset gets internal links and outreach. Use quarterly reviews to rebalance between technical throughput, content velocity, and link targets. Align KPIs to assisted revenue and qualified organic sessions, not just raw traffic.

Pro/Enterprise: advanced architecture, international, CRO alignment

Enterprise packages address complexity, governance, and revenue alignment. Expect:

  • Information architecture rework, design/dev collaboration, and migration SEO when needed.
  • International SEO: hreflang, market rollouts, and localization workflows.
  • Executive-level reporting with GA4, Search Console, and pipeline attribution where applicable.
  • Cross-functional programs: CRO experiments, sales enablement content, and PR integration.
  • Risk management playbooks for algorithm volatility and AI Overviews.

This tier matches organizations where SEO intersects with product, sales, and multiple markets. Expect formal SLAs, change control, and multi-team planning to reduce risk.

Plan phased releases, with pre/post QA and rollback paths for migrations or template overhauls. Build governance around content quality, link standards, and translation memory to protect brand and equity. Create executive summaries that connect SEO work to pipeline, CAC efficiency, and market expansion.

AI Overviews, Zero-Click, and Snippet Strategy in 2025

AI Overviews and zero-click searches change where and how you appear in SERPs. Packages should now defend and diversify visibility beyond blue links.

The goal is to earn surface area across snippets, rich results, and visual elements while preserving qualified clicks. Treat this as an ongoing program, not a one-off task.

Schema and content patterns that defend visibility

Defensive SERP strategy is now a deliverable, not a nice-to-have. Prioritize:

  • Rich results eligibility: Product, FAQ, HowTo, Organization, LocalBusiness, Article schema with strict compliance.
  • Content patterns: concise summaries, step lists, definitions, and data points to win featured snippets.
  • Image and video optimization: descriptive filenames, captions, and structured data for visual surfaces.
  • Publisher signals: authorship bios, bylines, and references to authoritative sources to strengthen EEAT.
  • Zero-click resilience: build comparison blocks and calculators that attract clicks despite answer boxes.

These tactics improve your odds of appearing in and around AI Overviews and preserving qualified traffic. Standardize snippet-ready modules (e.g., definitions, pros/cons, steps) within templates so every page can compete.

Keep schema clean, complete, and validated to avoid eligibility errors or manual actions. Use media with clear context and markup so images and videos rank on their own and support page-level intent. Monitor click-through shifts by query type and adjust layouts to win back attention.

When to prioritize FAQs, comparisons, and glossary pages

Some formats punch above their weight in 2025. Use them deliberately:

  • FAQs: address PAA questions on core pages to capture long-tail and defend snippets.
  • Comparisons: versus pages and alternatives content for high-intent evaluators; align to sales objections.
  • Glossary/hub pages: define key terms and interlink to deep dives to strengthen topical authority.
  • Buyer guides and checklists: scannable assets that win snippets and drive assisted conversions.
  • Local “best of” and service explainers: meet nearby intent with trust-rich content and schema.

Pick formats based on intent gaps in your current funnel and SERP features for target keywords. For FAQs, integrate only highly relevant questions and mark them up correctly to avoid bloat.

For comparisons, be balanced and transparent to build trust and pass manual review. Use glossary hubs to organize internal links and create clear journeys from definitions to solutions. Review performance quarterly and prune or consolidate underperformers to keep authority focused.

How to Choose the Right SEO Package (Decision Framework)

Package selection should be systematic to avoid bias and shiny-object purchasing. Use this simple framework to move from goals to vendor fit.

The aim is to define outcomes, quantify constraints, and select a model you can govern with confidence.

Step-by-step: goals, constraints, and success metrics

Start with outcomes, then back into scope and cost:

  • Define business goals: revenue targets, lead volume/quality, AOV or ACV, and timeframe.
  • Quantify constraints: monthly budget, internal bandwidth (content, dev), and approval cycles.
  • Map success metrics: qualified organic sessions, conversion rate, pipeline/revenue attribution, local actions.
  • Prioritize opportunities: quick wins vs foundational work; markets, products, or locations to tackle first.
  • Select model: retainer, project, or hybrid aligned to goals and internal rhythm.

This briefing becomes your RFP and ensures apples-to-apples proposals. It also helps vendors tailor deliverables and cadence to your real-world capacity.

Share baseline data (traffic mix, rankings, conversion rates) to ground projections. Ask vendors to show how each deliverable influences the KPIs you care about. Revisit the brief quarterly to reflect progress and any shifts in strategy.

Weighted vendor scorecard (criteria and how to rate)

Score vendors with weighted criteria so consensus is data-driven:

  • Strategy quality (25%): understanding of your funnel, markets, and technical reality.
  • Deliverables clarity (20%): specificity on volumes, cadences, and acceptance criteria.
  • Reporting and KPIs (15%): GA4/GSC fluency, dashboards, commentary quality, and business tie-back.
  • Execution depth (15%): case examples, link and content quality, technical chops.
  • Governance and SLAs (15%): response times, change control, and stakeholder management.
  • Fit and transparency (10%): communication style, risk candor, and conflict-of-interest checks.

Have each stakeholder score independently, then discuss gaps to avoid groupthink. Request anonymized samples of briefs, audits, and reports so you can assess depth, not just claims.

Validate link quality with live examples and traffic estimates, not DA alone. For technical SEO, ask how they prioritize and track tickets through your dev workflow. Document scores and rationale so the decision can withstand scrutiny.

Red flags and questions to ask before you sign

Avoid costly misalignment by probing risk areas:

  • Guaranteed rankings or secret tactics: ask for link standards, outreach process, and sample placements.
  • Vague deliverables: request sample SOW, editorial briefs, and reporting decks.
  • Ownership ambiguity: confirm you own content, links, analytics, and accounts.
  • Thin resources: who does the work, how many hours/roles, and backfill plan for staff changes.
  • Missing technical plan: ask for a 90-day technical backlog outline and implementation plan.
  • No change control: how do they handle pivots, expansions, and emergencies?

A good provider welcomes these questions and answers with specifics. Push for clarity on meeting cadence, SLAs, and escalation paths so you know how decisions get made.

Confirm security practices and access management for tools and platforms. If past churn exists in your category, ask how they’ll de-risk onboarding and handoffs. Finally, align on success definitions and thresholds for pausing or re-scoping work.

Contracts, SLAs, and Scope Management

Contracts protect both parties and prevent scope drift. Bake clarity into your SOW and SLAs so success isn’t personality-dependent.

Treat the SOW as the single source of truth for deliverables, volumes, and ownership.

What to include in your SOW and SLA

Lock down the “who, what, when” in writing:

  • Deliverables and volumes: monthly content counts, outreach targets, technical ticket throughput.
  • Roles and hours: named roles, estimated hours by function, and collaboration expectations.
  • Timelines and milestones: onboarding plan, 30/60/90-day checkpoints, and quarterly roadmap reviews.
  • Reporting and KPIs: dashboard access, commentary cadence, and KPI definitions tied to goals.
  • Change control and approvals: process for scope changes, estimates, and acceptance criteria.
  • Termination and IP ownership: notice periods, handover requirements, and asset/account ownership.

These clauses reduce ambiguity and make performance measurable. Include response-time SLAs and a RACI to streamline collaboration.

Specify tooling access and permissions, especially for analytics and CMS. Add a risk register and assumptions so both sides know what success depends on. Reconfirm and update the SOW at each quarterly review as priorities evolve.

Link quality standards and ethical guidelines

Poor links are a reputational and algorithm risk. Specify standards up front:

  • Source criteria: relevant, editorial sites with human audiences; no PBNs, link farms, or paid link schemes.
  • Tactic guardrails: no spun content, automated comment/forum spam, or doorway pages.
  • Placement visibility: request examples and allow pre-approval of target lists when needed.
  • Documentation: provide outreach records and live URLs, and disavow only with documented rationale.
  • Content quality: original, expert-reviewed content; clear authorship and citations to trustworthy sources.
  • Compliance: adhere to Google’s spam policies and FTC disclosure rules for any sponsored content.

Setting the bar protects your domain and keeps link equity durable. Ask how they evaluate site quality beyond third-party metrics and how they avoid footprint patterns.

Require diversified tactics (e.g., PR, partnerships, unlinked mentions) to reduce risk. Include remediation steps if low-quality links appear, plus thresholds for pausing tactics. Review link reports monthly and sample placements to maintain standards.

DIY Tools vs Agency Packages vs In-House Teams

There’s more than one way to resource SEO. Your mix should reflect budget, speed needs, and in-house strengths.

Decide what to centralize with a partner and what to keep in-house to protect institutional knowledge.

Workload split recommendations by budget

Use these practical splits to maximize ROI:

  • Under $2,500/month: DIY content and implementation in-house; hire an agency for strategy, audits, and GBP/local; use affordable tools (GSC, GA4, Screaming Frog).
  • $3,000–$7,500/month: agency handles strategy, content briefs, outreach, and technical; in-house creates some content and implements light dev tickets.
  • $8,000–$15,000+/month: agency runs full program with defined SLAs; in-house contributes SMEs and rapid dev; add CRO experiments and PR integration.
  • Project needs (migration/redesign): retain agency on fixed project; ensure pre-launch QA, redirects, and post-launch monitoring.
  • Hybrid for ecommerce: internal merch/content team + agency for technical governance, templates, and digital PR.

Build toward in-house ownership over time by documenting processes as you scale. Assign a single internal owner for approvals to keep velocity high.

Invest early in analytics hygiene so reporting remains trustworthy regardless of resourcing mix. Revisit the split quarterly as team skills, budgets, and priorities change. Keep a lightweight playbook so transitions don’t stall progress.

Timelines, KPIs, and Reporting (What Good Looks Like)

Set realistic time-to-impact so leadership expectations match the channel’s compounding nature. Reporting should tell you what happened, why, and what’s next.

Align milestones to both leading indicators (crawl health, rankings) and lagging outcomes (pipeline, revenue).

Milestones by scenario (local, ecom, B2B SaaS)

Time-to-impact varies by market and footprint:

  • Local services: 30–60 days for GBP and citation wins; 90 days for local page rankings; 3–6 months for sustained lead lift.
  • Ecommerce: 60–90 days for technical/UX improvements; 3–6 months for category growth; 6–9 months for competitive non-brand terms.
  • B2B SaaS: 60–90 days for traffic quality improvements and snippet wins; 4–8 months to see MQL/SQL lift due to longer cycles.

Anchor expectations to baseline authority, competition, and content/link cadence. Use 30/60/90-day plans with clear backlogs and owners to maintain momentum.

Measure early leading indicators to validate direction before big revenue shifts appear. Reprioritize quarterly based on what moved and where constraints emerged. Communicate risks (e.g., dev delays, algorithm updates) alongside mitigation steps.

Sample reporting cadence and KPI definitions

Clarity beats vanity metrics. Ask for:

  • Monthly dashboards: GA4, Search Console, and rank trends with segmentation by brand/non-brand and funnel stage.
  • KPI set: qualified organic sessions, conversions (form fills, calls, assisted revenue), local actions (calls, directions), category/page revenue for ecommerce.
  • Commentary and actions: what changed, hypothesis, and prioritized next steps tied to business goals.
  • Quarterly reviews: roadmap status, experiment results, content/link velocity, and projections.
  • Data ownership: access to GA4, GSC, and any third-party tools; annotated change logs for major updates.

Good reporting helps you decide what to start, stop, and scale. Standardize definitions so stakeholders interpret metrics consistently.

Include cohort or intent segmentation to distinguish quality from volume. Tie changes to specific releases, content drops, or campaigns using annotations. Close the loop by documenting decisions made from each report and checking outcomes the following month.

Transitioning Providers Without Losing Momentum

Switching vendors is a control and continuity risk. Minimize disruption with a structured handover:

  • Request assets: audits, keyword maps, content calendars, link logs, outreach lists, and raw data exports.
  • Secure access: GA4, GSC, CMS, tag manager, GBP, and any paid tools; change passwords and formalize roles.
  • Freeze windows: pause major changes 2–3 weeks before and after handover to stabilize baselines.
  • Run a gap audit: new provider validates data, re-prioritizes backlog, and confirms redirect/sitemap health.
  • Communicate governance: weekly standups for the first 60 days with clear owners and decision SLAs.
  • Maintain continuity: keep content and outreach cadence steady while technical cleanup proceeds.

A tight transition plan prevents ranking volatility and keeps stakeholders confident. Set explicit “definition of done” for handoff items and verify access before terminating old contracts.

Preserve historical context by recording hypotheses, test results, and lessons learned. Ask the incoming team to present a 90-day re-entry plan with risk mitigation steps. Keep leadership updated with a brief weekly transition report until stability is confirmed.

FAQs: SEO Packages

Get quick answers to the questions buyers ask most about SEO packages. Use these to align stakeholders and sanity-check proposals before you commit.

  • How much do SEO packages cost per month in 2025? Most fall between $1,000 and $25,000+ depending on scope, market, and internal resources; SMB local often $1,500–$4,000, ecommerce $4,000–$12,000, B2B/enterprise $5,000–$25,000+.
  • What should be included in an SEO package? Technical, on-page, content, link acquisition, analytics/reporting, and where relevant, Google Business Profile optimization and local pages.
  • Retainer vs project-based SEO: which is best? Retainers for ongoing growth and compounding results; projects for audits, migrations, and redesigns; hybrids blend both.
  • How long until I see results? Local: 1–3 months for early wins; ecommerce: 3–6 months for category lift; B2B: 4–8 months for pipeline impact.
  • What tactics are unacceptable in link building? PBNs, paid link schemes, automated spam, doorway pages, and spun content; require editorial, relevant placements.
  • Who owns the content, links, and data? You should—ensure contracts state ownership of all content, accounts, and earned links, plus access to GA4, GSC, and tools.
  • How do AI Overviews change priorities? Emphasize schema, snippet-ready structures, FAQs, and comparison content; diversify to rich results and brand demand.

Next Steps

You don’t need to guess. Use the templates and steps below to evaluate proposals and align stakeholders quickly.

Start with a short internal brief, then compare vendors side-by-side using consistent criteria.

Download: Vendor scorecard and SOW checklist

Get a ready-to-use vendor scorecard with weighted criteria and a SOW/SLA checklist covering deliverables, hours, KPIs, link standards, and ownership. Use it to compare B2B SEO packages, local SEO packages, ecommerce SEO packages, and enterprise SEO packages side-by-side.

The scorecard helps you rate strategy quality, execution depth, and governance, not just price. The SOW checklist ensures volumes, timelines, and responsibilities are explicit before you sign. Share both with stakeholders to reach consensus faster and reduce negotiation cycles.

Optional: Request a customized package assessment

If you’d like a neutral second opinion, request a 30-minute assessment. You’ll receive a brief gap analysis, suggested package tier, estimated SEO package pricing, and a 90-day action outline tailored to your goals and resources.

This clarifies where to invest first, what to defer, and which model fits your cadence. You’ll also get example deliverables so you can visualize scope and quality. Use it to validate vendor proposals or to shape an RFP with clear expectations.

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