Construction SEO: Practical Guide for Contractors

You’re here to turn qualified local searches into site visits, calls, and signed contracts. Local visibility matters because 76% of people who search for something nearby visit a related business within a day (Think with Google), and the Map Pack is often the first—and only—result they act on.

This playbook shows exactly how to win local and organic search for construction firms: how to structure your site for service areas, set up Google Business Profile (GBP) correctly, earn reviews and links, measure ROI with GA4/GSC, and scale multi-location governance without risking suspensions. It follows Google Search Essentials guidance for helpful, people-first content and ties every tactic to leads, jobs, and pipeline health.

Overview

Construction SEO is the practice of improving your visibility in local and organic search so homeowners, developers, and facility managers find and hire you. Unlike eCommerce or SaaS, most construction companies operate as service-area businesses (SABs) with multi-month sales cycles, on-site estimates, and a heavy reliance on trust signals and referrals.

This guide covers local SEO for contractors (GBP, reviews, proximity), site architecture for services and locations, on-page optimization by buyer intent, technical performance, links and citations, measurement in GA4/GSC, and a decision framework for DIY vs agency.

Throughout, we cite Google’s local ranking factors—relevance, distance, and prominence—so every step maps to what actually moves rankings and conversions (Google Business Profile Help). We’ll use “SEO for construction companies” to mean all of that, tuned to residential, commercial, and specialty trades.

What makes construction SEO different

Construction marketing lives at the intersection of local maps visibility and high-stakes project evaluation. You’re selling trust as much as scope, and the buyer journey spans discovery (“general contractor near me”) to qualification (licenses, insurance, safety record) to proof (project galleries, case studies, references).

Service areas, seasonality, permitting, and subcontractor coordination all influence search behavior and timelines. A homeowner may search “kitchen remodel cost” months before requesting bids, while a facilities manager might search “commercial tenant improvement contractor” and expect fast, credentialed responses. Your SEO must meet both patterns with the right pages, evidence, and CTAs.

Service-area businesses, project timelines, and high-intent queries

Most contractors don’t serve from a storefront; they cover multiple cities or counties from one or more offices. That SAB reality means GBP category selection, service areas, and location pages are critical to relevance and distance. Reviews and citations build prominence in the Map Pack.

On the organic side, your site must clarify where you work and what you build without spinning up thin “city pages” that risk doorway content.

Search intent varies by stage and market type. Residential buyers often use price, room, and urgency modifiers (e.g., “bathroom remodeler same day estimate”). Commercial buyers search by project type, capacity, compliance, and industry (e.g., “design-build warehouse expansion NFPA 13”).

Plan your content to capture both top-of-funnel research and bottom-funnel, high-intent “near me” queries. Then route those visitors to clear quote/estimate paths.

Trust cues that matter: licensing, insurance, and portfolios

Trust is your main conversion lever, and it also reinforces local prominence signals. Prominently show licenses, insurance certificates, bonding, manufacturer certifications, safety training, and awards; these reduce perceived risk and support E-E-A-T for both people and search engines.

Include state license numbers, insurance/bonding coverage, OSHA certifications, and manufacturer badges (e.g., roofing systems) on service and location pages so buyers can verify credentials quickly.

Embed before/after galleries, project data (scope, square footage, budget range, duration), and owner testimonials to prove capability. For commercial construction SEO, add compliance and code experience (e.g., ADA, fire/life safety) and vendor/supplier partnerships.

The takeaway: the more verifiable proof you offer, the better your conversions—and the stronger your prominence via reviews, mentions, and links.

Local SEO fundamentals (Google Business Profile and Map Pack)

The Map Pack is where most contractor leads originate because it surfaces nearby providers with reviews, photos, and direct call buttons. Google ranks local results by relevance, distance, and prominence. You can’t move your office closer to every searcher, but you can maximize relevance and prominence (categories, services, content, and reviews) to expand your radius of visibility (Google Business Profile Help).

Prioritize a complete, accurate GBP with the right primary category, robust service list, and an active review and photo cadence. Then connect the listing to well-optimized service and location pages that confirm your expertise and coverage, further boosting relevance. Whitespark’s Local Search Ranking Factors consistently place GBP elements and reviews at the top of what drives Map Pack performance.

Google Business Profile setup and category selection

Your GBP should mirror how customers search and how you actually deliver services. The primary category strongly influences relevance, so choose the most accurate role—General Contractor for GCs/design-build, Home Builder for new construction, Kitchen Remodeler/Bathroom Remodeler for specialty remodelers—and add secondary categories to cover commercial specialties (e.g., Commercial General Contractor) where applicable.

Complete services, service areas, attributes (e.g., “On-site services,” “Women-owned,” “Veteran-led”), and business hours. Add coverage notes for emergency or after-hours work if offered.

Ensure name, address, and phone (NAP) match your website and top citations. Use a local area code phone number for each location; call tracking is fine if the primary number displayed matches your NAP and you set the tracking number as an additional phone.

Reviews, photos, and services that convert

Reviews are both social proof and a ranking signal, so set a review velocity target that’s competitive for your market. BrightLocal’s research shows most consumers read online reviews. For Map Pack competitiveness, a practical goal is 2–3 new reviews per month in smaller markets and 3–5+ in competitive metros, with responses to every review within 2–3 business days.

Standardize a post-project review request flow. Send a simple link by SMS/email with a photo, and ask for specifics (scope, timeline, crew professionalism). Rotate which services you mention to diversify keywords.

High-quality photos dramatically affect conversions. Publish team, jobsite, and before/after images monthly, with descriptive captions tied to services and locations.

Keep GBP services aligned with your website’s service pages (e.g., “Tenant Improvements,” “Home Additions,” “Concrete Foundations”). Use Q&A to preempt common concerns like permitting timelines or warranty coverage.

Map Pack factors you can influence

Local rankings involve multiple controllable elements that compound over time. Focus on the levers below to strengthen relevance and prominence within your practical service radius.

1. Accurate primary category and relevant secondary categories
2. Complete services list, attributes, and consistent NAP across citations
3. Review velocity, volume, star rating, and owner responses
4. High-quality, georelevant photos and periodic Posts/Updates
5. Strong service and location pages that match GBP categories/services
6. Consistent, authoritative citations and local links
7. Robust on-page relevance (titles, H1s, content) and internal links

While you can’t change a searcher’s proximity to your address, these actions expand your draw area and improve click-through and conversions. Combine them with operations policies (review requests, photo cadence) so gains persist even as competitors improve.

Site architecture built for service areas

Your site should make it obvious what you do and where you do it, without creating thin, duplicative “city pages.” A scalable structure typically includes a primary Services hub with individual service pages, a Locations hub with either office location pages and/or service area pages, and a Project Gallery or Case Studies section with filters for service and location.

Each service page should link to relevant location or service area pages and to case studies that prove the work. Location pages should include unique local details: neighborhoods served, permitting notes, local supplier or partnership mentions, and nearby project examples.

This structure clarifies relevance for both users and search engines and avoids doorway-page risk by keeping each page meaningfully unique.

Service area pages vs city pages: when to use each

Service area and city pages help you rank beyond your headquarters, but they must be purposeful and unique. Use these decision rules to choose the right approach without creating thin content.

1. Create a city page when you have genuine local proof (completed projects, local testimonials, partnerships, or a staffed office) and can add unique content about that city’s codes, timelines, or neighborhoods.
2. Use broader service area pages for clusters of smaller towns where demand is real but local proof is lighter; include representative projects and clear coverage boundaries.
3. Avoid duplicating the same template across many cities; each page should differ in examples, FAQs, imagery, and local nuances.
4. Don’t create pages for places you won’t reasonably travel to; distance still influences Map Pack visibility, and misaligned pages can dilute relevance.
5. Link city/service area pages to matching service pages and local case studies to distribute relevance and help users self-route.

The goal is to align real delivery coverage with content that’s specific and useful to a local buyer. When in doubt, publish fewer, stronger pages and expand only as you gather local proof and demand data.

Internal linking and navigation patterns

Internal links are how you pass relevance between services, locations, and proof. From the Services hub, link down to individual service pages, then across to relevant city/service area pages and up to the Projects hub. From case studies, link back to the service and city page they support and forward to a CTA such as Request an Estimate.

This creates a logical web of relevance that reinforces topical authority and helps users find what they need faster. Use descriptive anchor text that matches search intent (e.g., “commercial tenant improvement contractor in Austin” within a project story).

In navigation, keep Services and Locations as top-level items with clear dropdowns. Expose Projects or Gallery in the main menu to surface proof early.

The takeaway: make it easy to flow from problem (service) to place (location) to proof (project) to action (CTA).

On-page optimization that matches buyer intent

Winning clicks is not enough; your copy must reassure, qualify, and convert for residential and commercial buyers. Structure pages with a clear H1 that matches the service and location, scannable sections (process, scope, timeline, warranties), and highly visible CTAs for estimates and consultations.

Align metadata (title and meta description) with the dominant intent and include service + location where appropriate. Add construction-specific FAQs to capture People Also Ask queries and reduce friction—permitting, inspections, warranties, insurance coverage, and crew safety protocols are frequent concerns that, when answered directly, boost both rankings and conversions.

Keyword research for residential vs commercial

Residential and commercial queries differ in modifiers, compliance needs, and decision criteria. Start with core service terms, then layer location and buyer modifiers to map intent to pages and sections.

1. Residential examples: “home builder near me,” “kitchen remodel cost [city],” “bathroom renovation contractor [city],” “ADU builder [county].”
2. Commercial examples: “commercial general contractor [city],” “design-build warehouse expansion,” “office build-out contractor Class A,” “healthcare construction [city] AHCA compliant.”

Prioritize pages around high-intent, local service terms (“general contractor [city]”). Build supporting content for research queries that influence early consideration (e.g., “tenant improvement timeline,” “permit checklist”).

For specialty trades, include manufacturer/system modifiers (“TPO roofing contractor [city]”) and compliance terms to match how spec-driven buyers search.

Writing service and project pages that win quotes

Service and project pages should answer “Why you?” in 10 seconds and “Why now?” within one scroll. Use the checklist below to cover credibility and conversion essentials.

1. Open with a benefit-led promise and a location cue; add proof points in a bulleted highlight (years in business, licensing, warranties).
2. Explain scope, process, timeline expectations, and what’s included/excluded; link to a process page if you have one.
3. Showcase 2–4 relevant projects with photos, specs, and outcomes; include named testimonials where possible.
4. Add trust signals (license numbers, insurance, safety program, manufacturer certifications, awards) and link to policy or proof pages.
5. Place clear CTAs (“Request an Estimate,” “Book a Site Walk”) and embed 3–5 FAQs that match PAA for the service/location.

Round out pages with internal links to city/service area pages and related services (e.g., “Home Additions” > “Kitchen Remodeling”). Keep language plain and specific; the more tangible the evidence, the higher the conversion rate.

Technical SEO and performance

Construction buyers often browse on the go, so mobile performance and stability directly affect leads. Aim to meet or exceed Core Web Vitals thresholds and keep pages light, secure (HTTPS), and fast across your service area’s cellular networks. Google considers these signals for ranking and, more importantly, they’re tied to better user outcomes (Core Web Vitals).

Add structured data to qualify for rich results and clarify your entity as a local contractor. While schema doesn’t guarantee ranking gains, it increases eligibility for enhancements like FAQs and can improve click-through rates and trust when used accurately and validated against Google Search Essentials.

Core Web Vitals and mobile speed for jobsite visitors

Mobile users in trucks, homes, or offices need quick, stable pages that don’t shift mid-tap. Use the targets below and fix the largest, easiest wins first (images, scripts, CSS).

1. Targets: LCP under 2.5s (aim for 2.0s), INP under 200ms, and CLS under 0.1, measured on mobile (web.dev/vitals).
2. Compress and resize images (WebP/AVIF), lazy-load below-the-fold media, and preload hero images and key fonts.
3. Defer non-critical JavaScript, remove unused plugins, and inline critical CSS to reduce render-blocking.
4. Use a fast host/CDN, enable server-side caching, and prefer lightweight themes/builders.
5. Monitor field data in Search Console Core Web Vitals reports and lab data in Lighthouse; fix regressions monthly.

Hitting these thresholds improves both rankings and conversion rates because forms, click-to-call buttons, and galleries become faster and more predictable on real devices. Regularly test on 4G/5G in your actual service areas to catch issues synthetic tests miss.

Schema for contractors (LocalBusiness, Service, FAQ)

Structured data helps search engines understand your business, services, and FAQs. Implement only what’s accurate and visible on the page, then validate and monitor for issues.

1. Use LocalBusiness or Contractor markup on your homepage and each location page; include NAP, service areas, hours, and sameAs links to profiles.
2. Add Service markup to individual service pages to define offerings, areas served, and related pages/projects.
3. Use FAQ markup on pages with actual FAQ sections to increase eligibility for FAQ rich results.
4. Validate with Google’s Rich Results Test and monitor enhancements in Search Console; fix warnings promptly.
5. Keep schema synced with on-page content—mismatches can cause eligibility loss and trust issues.

When deployed consistently, schema can improve SERP real estate and click-throughs by making your listings more informative. It also supports entity recognition that reinforces your local brand.

Authority building and local link acquisition

Authority comes from being talked about by credible, relevant local sources—associations, suppliers, unions, media, and community organizations. A few high-authority, locally relevant links typically outperform a pile of generic directory listings.

Focus on relationships you already have and outreach that aligns with real-world work and community involvement. Citations still matter for NAP consistency, but they’re a baseline, not a growth engine. Pair core citations with targeted partnerships and ongoing PR around projects, safety milestones, awards, and charitable builds to steadily increase prominence and trust.

Construction-specific citations and outreach plays

Start with the citation foundations, then layer on industry and community links that signal real prominence. Choose opportunities where you can contribute content, photos, or case studies for stronger placement.

1. Industry and trade groups: AGC, NAHB, ABC, local builders’ exchanges, and chambers of commerce.
2. Manufacturers and suppliers: preferred contractor directories (e.g., roofing, HVAC, flooring), distributor spotlights, and co-marketing pages.
3. Unions, apprenticeship programs, and vocational schools: partner pages, training news, and event sponsorships.
4. Local sponsorships and community projects: Habitat builds, youth sports, safety initiatives, and municipal RFP award announcements.
5. Project-based PR: before/after stories, ribbon cuttings, and impact features pitched to local business journals and TV news.

Each mention should link to a relevant service or project page where possible. Keep an outreach log, set a quarterly target (e.g., 3–5 quality links/mentions), and measure impacts on rankings and referral traffic to understand which plays are most efficient.

Partnerships and PR that earn local coverage

Turn your day-to-day work into stories editors want. For commercial jobs, emphasize economic impact, sustainability upgrades, or safety milestones. For residential, highlight community benefits, historic restorations, or energy-efficiency improvements.

Package press kits with photos, quotes from owners or project partners, and clear before/after details to make publishing easy. Collaborate with suppliers and architects to co-author case studies that can live on multiple sites, multiplying link value.

Tie announcements to timing that matters—permit approvals, groundbreakings, topping-out ceremonies, or ribbon cuttings. Pitch local media and industry verticals. The consistent output builds brand, links, and trust that compound over time.

Measurement, ROI, and timelines

If you can’t measure it, you can’t manage it—especially when project values vary widely. Set up GA4 and Google Search Console so calls, forms, and quote requests are tracked as conversions, and so you can attribute results to pages and queries.

Build a simple KPI stack: sessions and impressions (top), conversions and qualified leads (middle), and revenue/booked jobs (bottom).

Expect a ramp: GBP improvements can move the needle in weeks. On-page/site architecture changes land in 1–3 months. Authority building compounds in 3–6+ months.

Plan milestones at 3, 6, and 12 months, with realistic goals for Map Pack coverage, organic traffic by service/location, and conversion rate improvements as Core Web Vitals, trust content, and reviews mature.

GA4 and GSC setup for calls, forms, and rankings

Your analytics stack must connect visibility to pipeline. Use the steps below to configure GA4 and Search Console to attribute leads by page and query.

1. In GA4, create events for click-to-call (tel: link clicks), form submissions (native or via your CRM/thank-you), and file downloads (e.g., capability statements); mark key events as Conversions (support.google.com/analytics/answer/9304153).
2. Implement call tracking with dynamic number insertion on the site while keeping your primary NAP number stable in GBP/citations; pass source/medium to your call platform via UTMs.
3. Link GA4 to Google Ads if you run PPC, and connect Search Console to view queries, pages, and CTR directly in GA4 and in GSC (search.google.com/search-console/about).
4. Build GA4 reports by landing page and source/medium, and add secondary dimensions for event name and page path to see which pages create calls/forms.
5. In GSC, monitor Performance by queries and pages; use Filters for country and Device to catch mobile-specific issues; track Core Web Vitals and fix failing URLs.

With this setup, you can see which services and locations drive the best lead quality and adjust content, CTAs, or targeting accordingly. Review monthly, and annotate major site or GBP changes to correlate with performance shifts.

Forecasting traffic-to-lead scenarios and setting goals

Set expectations with a simple, defensible model. Start with current sessions and conversion rate, apply realistic growth ranges by channel, and translate leads to pipeline using your close rate and average job value.

1. Model inputs: monthly sessions, organic share, conversion rate (site + calls), lead-to-opportunity rate, close rate, and average project value.
2. Example: 1,000 monthly sessions, 60% organic, 4% conversion = 24 organic leads; at 50% qualified and 30% close rate with $40k average value, that’s ~$144k/month in booked work.
3. Apply scenario growth (e.g., +30% organic traffic in 6 months; +1 percentage point conversion lift from speed/trust improvements) to set quarterly targets.
4. Track Map Pack impressions/calls separately to capture local gains that don’t always show in site sessions.

Use the model to prioritize. If conversion lifts produce more ROI than chasing marginal rankings, invest in speed, trust content, and CTAs first. Reforecast as you hit milestones and add locations or services.

Multi-location and SAB nuances

Multi-location contractors must balance central governance with local authenticity. Each physical office should have its own GBP, location page, local phone number, and unique content that reflects the communities served.

For service-area-only teams, define realistic coverage radii and carefully choose city/service pages where you can show proof. Consistency is key: NAP must match across your site, GBPs, and major citations; duplicate or unowned listings can confuse customers and suppress visibility.

Establish policies for reviews, responses, photos, and Q&A so every location maintains steady prominence growth without risking suspensions.

Location pages, NAP consistency, and duplicates

Standardize how you present and maintain location data to avoid confusion and ranking loss. The checklist below outlines governance and cleanup practices you can run quarterly.

1. Publish a unique location page per office with consistent NAP, local number, embedded map, staff photos, and local projects; link each GBP to its matching page.
2. Maintain a master NAP sheet; audit top citations (Google, Bing, Apple, Yelp, industry sites) and fix mismatches; suppress or close duplicates through platform processes.
3. For SABs, define clear service areas in GBP and on-site; don’t create phantom addresses or virtual offices that can trigger suspensions.
4. Use call tracking by swapping numbers on the website only; keep the primary local number as the main GBP/citation phone.
5. Document listing ownership in a shared repository; ensure you control the primary owner/admin of every GBP to prevent lockouts.

These practices reduce friction for customers and support Google’s need for accurate, consistent business information. If duplicates persist or addresses change, update everywhere within the same week to minimize trust gaps.

Operational policies that protect local rankings

Operational consistency drives steady prominence—Google notices when businesses are active, responsive, and well-reviewed. Set lightweight policies so every location builds strength month after month.

1. Review velocity: target 2–3 reviews/month in smaller markets and 3–5+ in competitive metros; request immediately after punch list sign-off.
2. Response SLAs: reply to all reviews and GBP messages within 1–2 business days; address negatives with specifics and next steps.
3. Content cadence: add 5–10 new photos per location each month; post updates for milestones, awards, or community work.
4. Call routing: use local numbers for each GBP; route after-hours to a central line if needed, but keep caller ID and numbers consistent.
5. Q&A policy: seed and answer common questions on GBP (permitting, timelines, warranties) and mirror them on relevant pages.

With simple rituals, you maintain prominence growth and avoid common GBP suspension triggers like address inconsistencies, virtual offices, or misleading categories.

DIY vs hiring an agency: a decision framework

Whether you manage SEO in-house or hire a specialist depends on skills, time, and the cost of delay. DIY can work for single-location firms with a motivated marketer or owner and a modest growth target.

Agencies accelerate complex builds, multi-location governance, and ongoing link/PR that is hard to sustain internally. Budget also drives the decision. Typical contractor SEO retainers range from $1,500–$5,000/month for smaller firms and $5,000–$12,000+/month for multi-location or commercial-focused teams, with timelines of 3–12 months for meaningful lift depending on competition.

Compare that to foregone revenue from an empty month on the schedule to understand payback.

Skills, budget, and timeline tradeoffs

Match the work to your team’s capacity and the stakes of your market. Use the points below to pressure-test your approach.

1. DIY fits when you can commit 5–10 hours/week to GBP, content, and basics, have a fast site, and operate in a less-competitive market.
2. Hire when you need multi-location governance, site rebuilds/architecture, ongoing link/PR, or when competitive metros demand speed and depth.
3. Expect meaningful improvements in 3–6 months for local/maps and 6–12 months for organic authority in competitive markets.
4. Budget for tools (tracking, reporting, call analytics) even with DIY; factor internal time as a real cost.
5. Blend models: keep reviews/photos and project content in-house, outsource technical, architecture, and link outreach.

Choose the path that minimizes opportunity cost. Lost bids in peak season are often more expensive than a retainer that fills the pipeline faster.

RFP checklist for construction SEO partners

A focused RFP saves time and surfaces who truly understands contractor SEO. Ask for specifics you can verify and milestones you can hold to.

1. Construction-specific case studies with Map Pack wins, content samples, and before/after metrics.
2. A proposed site architecture (services/locations/projects), keyword map, and content plan with ownership.
3. GBP governance plan (categories, services, review velocity, suspension prevention) and multi-location standards.
4. Technical plan with Core Web Vitals targets, schema deployment, and migration risk controls (if rebuilding).
5. Measurement plan (GA4/GSC setup, call attribution, KPI dashboards) and a 3/6/12-month milestone timeline.

Request clear communication cadences, roles, and transparency on link acquisition sources. The best partner will teach your team along the way and build processes you can keep.

Frequently asked questions

How long does SEO take for construction companies?

Plan for a phased ramp with early local wins and later authority gains. In 0–3 months, you can clean up GBP, fix site basics, ship core service/location pages, and start a review program; this often produces small Map Pack gains and more consistent calls.

By 3–6 months, expect stronger Map Pack coverage, rising organic impressions for priority services, and higher conversion rates from speed/trust improvements. Link and PR work begins to compound.

By 6–12 months, you should see material organic growth for competitive service + city terms and a steadier pipeline. Multi-location firms often phase rollouts to stagger lift.

Competition, site quality, and review velocity all influence the curve, so set quarterly milestones you can control and measure. Use Search Console to confirm query lift and GA4 to confirm lead quality, then reallocate effort to what moves revenue fastest.

How much should a construction company budget for SEO?

Budgets vary by market and scope, but common ranges are $1,500–$3,000/month for single-location residential contractors, $3,000–$6,000/month for larger or more competitive metros, and $5,000–$12,000+/month for multi-location or commercial construction SEO. One-time projects like site rebuilds or location expansions can add $5,000–$30,000 depending on complexity. Cost drivers include competition level, number of services/locations, content depth, and link/PR goals.

DIY reduces cash outlay but still requires tools and significant time. Agencies compress timelines and carry specialized skills (technical, content, outreach). Model payback by estimating added booked revenue from incremental leads over 6–12 months; in many cases, one additional mid-sized job per quarter can cover the investment.

What’s the difference between construction SEO and general SEO?

Construction SEO is built around service-area realities, Map Pack visibility, and high-trust conversions. It emphasizes GBP category selection, reviews, and photo proof; service and city/service-area pages that avoid doorway risk; and trust signals like licensing, insurance, safety, and manufacturer certifications displayed prominently.

The information architecture connects services, locations, and project proof to mirror how buyers evaluate contractors. Measurement also differs: calls and on-site estimate requests are the primary conversions, so GA4 and call tracking must attribute phone leads back to pages and sources.

From a ranking standpoint, local factors—relevance, distance, prominence—matter heavily (GBP Help), while technical health and Core Web Vitals still underpin organic performance (web.dev/vitals). In short, it’s general SEO adapted to local maps, long sales cycles, and proof-driven buyer journeys.

References and further reading:

1. Google Search Essentials: creating helpful, reliable content (developers.google.com/search/docs/fundamentals/creating-helpful-content)
2. Google local ranking factors: relevance, distance, prominence (support.google.com/business/answer/7091)
3. Core Web Vitals thresholds and guidance (web.dev/vitals/)
4. Whitespark Local Search Ranking Factors (whitespark.ca/local-search-ranking-factors/)
5. BrightLocal Local Consumer Review Survey (brightlocal.com/research/local-consumer-review-survey/)
6. Think with Google “near me” behavior stat (thinkwithgoogle.com/marketing-strategies/search/near-me-search-trends/)
7. Google Search Console overview (search.google.com/search-console/about)
8. GA4 conversions setup (support.google.com/analytics/answer/9304153)